UNDERSTANDING ROAS RETURN ON AD SPEND IN PERFORMANCE MARKETING

Understanding First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment models give all conversion credit to the final touchpoint an individual involves with prior to taking a desired action. This attribution design can be valuable for measuring the effectiveness of your brand understanding projects.

Understanding First-Touch Vs. Last-Touch AttributionLast-touch attribution designs provide all conversion credit rating to the final touchpoint a user engages with prior to taking a desired action. This acknowledgment version can be valuable for gauging the performance of your brand name recognition projects.